Topics: Branding & Marketing
Topics: Branding & Marketing
Lindsay Strand is a nationally recognized communications consultant and coach with extensive background in the dental profession. She has helped to create and launch effective campaigns in the dental profession including Sip All Day, Get Decay, Give Kids a Smile Minnesota and Minnesota Mission of Mercy. She has coached dental leaders seeking national office as well as state leadership positions on effective communications and media relations. She has been an adjunct faculty member at the Carlson School of Management’s Executive Development Center (EDC) of the University of Minnesota and is a current faculty member for the CHS INC. Leadership Academy.
She has extensive experience scaling her communications to all levels of a professions from the C suite to the customer facing staff.
Her coaching experience grew out of her work as an award-winning television reporter for KSTP-TV (Minneapolis, MN), WCIA-TV (Champaign-Urbana, IL), and WMBD-TV (Peoria, IL). She also served on the Washington, D.C. staff of former Senator Charles Percy (R-IL).
Ms. Strand has directed media relations efforts for major special events, such as coordinating planning and publicity for Super Bowl XXVI, which was held in Minneapolis. She has provided on-site media relations and advance assistance to the White House for presidential visits.
Strand holds a Master’s Degree (M.A.) in Public Affairs Reporting from the University of Illinois and a B.A. in Urban Studies from Washington University in St. Louis.
Her business acumen and warm, positive and engaging style have proven popular with clients.
TOPICS & PRESENTATIONS:
What’s Your Brand and How Do People Know It?
A presentation followed by interactive working sessions for office teams or individuals. We will look at what sets your office apart from others and how you can make sure your unique brand is being communicated across all communication platforms, from your office experience to social media.
Transitioning Your Unique Brand
This presentation will be followed by a working session for dental owners and soon-to-be owners. While most offices focus on how to sell the practice, this presentation will look at the critical and all too often overlooked piece of communications. Is your style different from the new owner? What will be different? How do we adapt? And how do we offer a seamless transition in the office for your patients?
Articulating Your Brand
This presentation will be followed by an interactive working session and provide scripts and tools. You will discover the 7 key words that help to distinguish your brand and gain specific steps you can take to make sure it is being communicated across the organization, in the dental chair and over the phone. It will also include the simple steps you can take to conduct your own communications audit and discover how what is heard compares to what you thought was said.